Sonenshine Partners Advises Lavazza on its Development and Distribution Agreement with Green Mountain Coffee Roasters
Company Press Release
February 2, 2011

New York, NY - Sonenshine Partners LLC today announced that it acted as financial advisor to Lavazza in connection with the Development and Distribution Agreement signed between Luigi Lavazza S.p.A and Green Mountain Coffee Roasters, Inc. (NASDAQ:GMCR).

Consistent with GMCR’s announcement on August 10, 2010 of its entering into a $250 million common stock purchase agreement with Lavazza, GMCR and its Keurig business unit entered into a multi-year Development and Distribution Agreement with Lavazza on January 28, 2011.

Under the terms of the agreement, Keurig will be the exclusive distributor of new co-developed, Lavazza-manufactured single-serve espresso machines and capsules marketed to home consumers in the United States and Canada. While there is much work to do, GMCR and Lavazza are working towards having the new machines and / or capsules available for the 2012 holiday season.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee®, Green Mountain Coffee®, Newman’s Own® Organics coffee, Timothy’s World Coffee® and Diedrich, Coffee People and Gloria Jeans®, a trademark licensed to the Company for use in North America and owned by Gloria Jeans Coffees International Pty. Ltd. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of roasters, including Green Mountain Coffee, Tully’s, Timothy’s and Diedrich. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.gmcr.com for more information.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its web site, including news releases and its complete financial statements, as filed with the SEC. GMCR encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to GMCR’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

GMCR was advised by Ropes & Gray LLP.

About Luigi Lavazza S.p.A.

Lavazza, founded in Turin, Italy, in 1895 has been family-owned and managed for four generations. It’s one of the world’s largest coffee manufacturers and the retail market leader in Italy. Lavazza operates 11 direct international subsidiaries and its products are marketed in 90 countries. The company achieved €1,096 billion in sales in 2009, has 4,000 employees and operates globally in the Home and Out-of-Home markets, with a 20-year history in the manufacturing and marketing of single-serve espresso systems and products. Lavazza Premium Coffees Corp., the North-American subsidiary, is based in New York City.

Lavazza’s Board of Directors: Alberto Lavazza, Chairman; Giuseppe Lavazza, Deputy Chairman and Director of Strategic Marketing; Francesca Lavazza, Director of Corporate Image; Marco Lavazza, Development and Acquisitions Manager; Antonella Lavazza, Coffee Shop Business Project Manager; Gaetano Mele, Chief Executive Officer; Alessandro Lorenzi, Central Director, Corporate; Tullio Toledo.

Lavazza was advised by New York-based investment banking firm Sonenshine Partners LLC and Milan, Italy-based Borghesi Colombo & Associati and Cleary Gottlieb Steen & Hamilton LLP acted as legal counsel.